operated by Michael Josef Nagl
Dahoam
A hearty welcome to Munich! You find yourself on my homepage about old advertising objects that have been gathered over many years. You encounter different materials, time spans, diverse conditions and languages. The colourful variety reflects the skills of outstanding graphic artists and artisans who on principle had to remain anonymous, as they had to devote themselves to their contractees which generally were printing offices. Let me carry you off to a time gone by in which artful details and finesse were obvious and strokes were accomplished in a sublime way.
I wish you a lot of joy diving into the world of advertising signs and posters from the past.
Michael Josef Nagl
Museum
At the foot of the onetime Münchner Bergbräu there is a Munich quarter called Untergiesing ….
… and the private Munich Advertising Museum run by Michael Josef Nagl,
where old advertising objects are presented in five rooms of different sizes (ca. 100m2). Run privately, it does not receive any support from local or state institutions.
Born and bred (and always based) in Munich it is my intent to put my home city into the focus. My dear visitors will thus see a corner dedicated to Munich sign writers as well as a few sign from Munich wine merchants and a couple of Munich hotel posters. However, the centrepiece of the project is the treasure chamber of Munich brewery advertising.
At the far end of the museum you will find a shop with all kinds of original advertising material – no reproductions!
Museum rooms
The treasure chamber of Munich Brewery Advertising
Varia Raum Miscellany that will surprise you.
PreziosenKammerl In the PreziosenKammerl you will find precious bits and bits. You are welcomed by a Berlin waiter, two elegant ladies from the Frankfurt upper class and a lovely couple from England that can confirm that the Harlene brand ist the perfect hair resorer!
Firmen- und SchriftenschilderStüberl Here you come across signs for small enterprises or craftsmen who worked as sole traders.
Old Irish Pub In 1965 the doors of an old Irish pub in Dundalk in the wee county Louth were opened for the last time to the public. For the next 50 years the place including its two impressive whiskey barrels should lie idle. Then it was brought to life again in Munich – John Callan‘s Athletic Bar!
Antiquitäten-Eck In this room you can browse through original posters and signs. Take an item with you – for your personal museum back home!
Booking
Dear visitors, the museum is not open on a regular base. Please contact me and let me know your desired date. I recommend to book as a small(er) group as this is more affordable.
The taking of photographs is only allowed to a small degree and for private purpose only. Presentation in the social media is not desired by the operator.
Fees: Admission includes a guided tour and entitles to a 60 minute stay.
Minumum fee: 75 Euros (1-3 persons), 4 persons 100 €, 5 persons 125 €, 6 persons 150, 7 persons 175 €, 8 persons 200 €, 9 persons 225 €, 10 persons 250 € , bigger groups on request.
Please transfer the payment to my account:
Michael Josef Nagl
IBAN: DE04 7007 0362 0093 0214 00
BIC: DEUTDEMMP16
And please state your name, chosen date (incl. time of day) and the number of people.
Museum as a backdrop
Bluegrass-Greats The Yonder Boys taking photo shoots for their tourposter 2025 in the Athletic Bar.
Country-singer Cash Muretta uses the back bar of the museum pub as the place to dedicate a short serenade to the German Fraulein.
Collection
In his extensive private collection Michael Josef Nagl concentrates on a variety of topics. It includes a fascinating archaive with Munich brewery publicity very likely second to none. Furthermore, it contains a comprehensive build-up of posters and signs depicting birds’ eyes views of production sites, fine glass-signs and – last but not least – a really comprehensive choice of Guinness advertising.
Munich Bier Already in 1885 people in Paris could order Munich beer in their fine restaurants, and in 1893 there were four Munich breweries taking part in the Chicago Worldfair. Not slogans, but trademarks were put into the centre of attention.
Munich Advertising Imresssions of 125 years of Munich advertising history.
Bier signs and posters Beer advertising from all over Germany
Factory & Brewery Views Travelling drawers delivered their sketches and blueprints to the printers where their perspective views then were turned into superb posters.
Glas signs Wonderful pieces of art!
Varia What else has found its way into the collection ….
Guinness is here for you Be it “Guinness is here for you”, “Guinness is good for you” or even “Guinnless isn’t good for you” – hardly any other brand can boast with such a fascinating adverting history.
Publicity from GB/Ireland Bits and pieces found on the British Isles.
Fittings and Shop Interior Discoveries of old untouched shop furniture or backbars leave people speechless, isn’t that right?
Operator: Michael Josef Nagl
Munich native Michael Josef Nagl has occupied himself with old advertising since 1984. His passion started when he was employed as a German teacher in a community school at the east coast of Ireland. There he found old shops and pubs that had been unchanged for decades and were mostly run by very nice elderly men and women. There he discovered them, hanging on the walls, covered with cobwebbs: posters advertising Guinness’s Extra Stout, John Power`s Dublin Pot Still Whiskey oder Carroll´s Dundalk Tobacco Factory. He immediately was mesmerised and soon he used every free minute to find such forgotten places, some of which were so dark inside that it took a while to find one’s way around. All these impressions were summarized in a coffee table book in 1991 called OLD IRISH PUBS – The Real Ones.
Collection Gallery
Munich Bier
Munich Advertising
Bier signs and posters
Factory & Brewery Views
Glas signs
Varia
Guinness is here for you
Publicity from GB/Ireland
Fittings and Shop Interior